The concept of Mimoland story and the content itself provides very strong identification with the story and especially its characters. First, the character’s attributes are set so that they remind them of children. Moreover, the story begins with the Flying Fairy, which is the metaphoric complement of the flying attendant. In that way, children feel the psychological connection with the story content and get personally involved. This deep involvement in the story has multiple benefits. At the very beginning, children are more interested in the story. Secondly, by identifying themselves with the characters, children are prone to adopting the values characters are promoting; subconsciously, they live through the lives of characters and accept their value system.
From the moment they meet with any single part of the Mimoland package, they find themselves in the adventure. The content of the story itself, together with all the items from the package are created in the way that inevitably provokes sense of personal experience. The Flying Fairy, who appears at the very beginning of the story, represents a perfect metaphor of the flying attendant, who is one of the first persons children come across on the flight. This way, at the entrance into the Mimoland world, children practically enter the playground, where they have the sense that they are the part of the story, the characters themselves; where they feel that they have the power to change the course of the story, to make a decision and the choices on their own. Further on, through constant tasks and updated content, children have the possibility to develop their imagination, creativity, and decision making skills, but from their own, personal perspective, and all thanks to this sense of personal experience. This “airplane playground” is some kind of their “natural habitat”, completely comparable to their home, where they are surrounded by their toys and the rest of the items they have psychological connection with.